VITL Vital Farms Inc

Previous close
$12.59
Est. 12 months change
+200.65%
Projected Price
$38.11

Profitability Metrics

Return on Equity (ROE)
21.36%
Return on Assets (ROA)
13.94%
Return on Invested Capital (ROIC)
27.98%
Weighted Average Cost of Capital (WACC)
11.57%
ROIC - WACC
16.41%
Updated : 2026-04-03 20:09 ET

Valuation Metrics

P/E Ratio
8.74
Forward P/E
10.71
PEG Ratio
0.12
Debt Current Ratio
2.16

Growth & Cash Flow

Gross Margin
37.62%
Operating Margin
11.64%
FCF Margin
-6.35%
TTM Revenue Growth
28.65%
Projected 12M EPS Growth
-18.39%

Price Change

Price % from 50 SMA
-41.85%
Price % from 200 SMA
-63.13%
6 Months
-69.45%
1 Year
-60.23%
2 Years
-47.76%
Click here to see the list of ETFs containing VITL as a top holding :Vital Farms Inc ETFs

Analysis

Company Overview

Vital Farms develops and markets pasture-raised eggs, butter, and other dairy products, sourcing from a nationwide network of small family farms and distributing through major US retailers. Sector: Consumer Staples.

Overview

Vital Farms Inc (VITL) is an individual stock. The analysis below presents key financial metrics for the company, covering profitability, capital efficiency, valuation, margins, and growth.

Profitability & Capital Efficiency

On a capital return basis, ROIC is 27.98%, WACC is 11.57%, and the economic spread is 16.41%. On balance, ROIC clears WACC by a meaningful margin, suggesting the company is creating rather than consuming intrinsic value. Supporting metrics show ROE at 21.36% and ROA at 13.94%, a combination that helps frame whether profitability strength is broad enough to hold through different market conditions. Taken together, the return profile suggests a company with credible compounding capacity if current operating execution persists.

Valuation

On valuation, the company registers trailing P/E of 8.74, forward P/E of 10.71, PEG of 0.12. The minimal trailing-to-forward compression implies limited earnings growth expectations are embedded in current prices. The PEG reading suggests the market is pricing growth conservatively — a dynamic that can be favorable if earnings estimates prove accurate. A current ratio of 2.16 suggests the the company have sufficient short-term liquidity without excess. Taken together, the multiple and liquidity picture suggests a company that is priced for a constructive outcome — but where execution against earnings estimates will be the key determinant of whether that price is justified.

Margins & Cash Generation

Stripping to unit economics, gross margin sits at 37.62%, operating margin at 11.64%, and free cash flow margin at -6.35%. Gross margins are moderate, reflecting industry conditions where input costs weigh more heavily on revenue. At this operating margin level, cost efficiency is present but limited — overhead is a visible drag on earnings conversion. At this FCF margin level, cash generation after capital expenditures is limited — businesses may require external financing to sustain growth. Read as a whole, the margin picture suggests a business with strengths in parts but no clear margin dominance end-to-end.

Growth & Forward Outlook

Connecting operational trends with market expectations, TTM revenue growth of 28.65% indicating strong organic momentum at the company level, while the estimated 12-month price change of 202.68%, where consensus targets imply substantial appreciation potential over the next 12 months. At -18.4%, the projected 12-month EPS growth is a notable negative — it suggests earnings headwinds are building, a dynamic that usually invites multiple compression rather than expansion. Operating momentum and analyst expectations are related but distinct — the former is backward-looking by nature, the latter inherently speculative. Against that backdrop, the more durable question is whether operating trends can be sustained long enough for analyst expectations to be validated. The estimated 12-month price change is based on analyst consensus price target estimates, sourced from publicly available data, and should not be interpreted as a reliable prediction of future performance.

Conclusion

Strong Buy

The aggregate picture across capital efficiency, valuation, growth, and cash generation builds a compelling case.

This assessment is based solely on the quantitative metrics presented above and does not constitute financial advice. Investors should consider their own risk tolerance and conduct independent research before making investment decisions.